VDP Web® Email

Easily Include Integrated Email Marketing

VDP Complete incorporates the easiest to use email marketing platform ever developed. The intuitive user interface makes sending email campaigns, with or without personal URLs, a quick and painless addition to your campaign. Avoid data silos and manage only one marketing program for multiple brands, clients, or channels.

VDP Web makes Email Marketing fast and efficient

Everything you need to create, launch, and track email campaigns is fully integrated. Your campaigns can include PURLs, campaign specific landing pages, and reporting. Segmentation can be used to provide timely and relevant content to individual recipiemnts. Select full or self service support.


Step 1: Setup a Sender Profile

Sender profiles describe the sender of an email message. Store one or more profiles for quick reuse in email campaigns. Access to these profiles is int he form of a pull down menu in the sending process. This dramatically improves production time and ease of use.

Step 2: Create Content

Our WYSIWYG (What You See Is What You Get) editor is easy to use and allows for quick content creation. For complex design, direct HTML coding is avaialble. Designers can simply paste their code into a window. Variable data fields can also be selected from a pull down menu to spped production times and make personalization easy.

Step 3: Create Lists

Our robust lists management allows for customized organization of email contacts. Members are tracked using both their email address and also their Prospect Id from the PURL system. This allows for maximum flexibility for sophisticated cross media campaigns across all channels in the marketing mix.

Step 4: Send

Be ready to send your first email campaign in minutes. Once you've created a sender profile, content, and uploaded your contact list, you're ready to send. You may send immediately or schedule for a future drop. Live merge lets you check your file.

Key Features

  • Easy — No IT support is required for integrated campaigns
  • Simple — Get started quickly!
  • Inexpensive — Enterprise level functionality at small business cost
  • Professional — Unlimited design and coordination possibilities
  • Branded — Enterprise level clients can opt to use their logo with throughout the application and can select a vanity URL.